Character-led. Story-driven. Built for the feed.

Chilli and Teddy are two pug mixes with outsized personalities, a combined following of over 3.1 million, and 70M+ reach on YouTube. The work on this page isn't pet advertising — it's short-form branded storytelling where products earn their place in the narrative rather than interrupt it. Audiences don't just watch; they share, comment, and come back.

Why Brands Work With Us

• Characters audiences already know — Chilli and Teddy have established on-screen personalities that viewers trust and follow across platforms.
• Brand integration, not interruption — products are written into the story so they feel native, not bolted on.
• Format-first creative — the format is built around the brief, whether that's a true crime mockumentary, a seasonal showcase, or a straight product demonstration with a twist.
• Multi-platform reach — content runs across YouTube Shorts, TikTok, Instagram and Facebook, adapted for each.
• An audience that engages — 12.5M engagements over the past year, with a core audience in the United States.

Featured Campaign Work

SATELLAI — AI Tracking Collar

https://www.youtube.com/watch?v=rofE8pXqXYA

The Teaser

Concept: Phase one of a two-part launch. Chilli is framed as a serial escapologist and the Collar Go as the only rational response — before a single product feature is mentioned.

Why it works: Building suspense before the reveal gives the audience a reason to come back. They followed the story, not the ad.

https://www.youtube.com/watch?v=hoH4Is3F2cI

The Full Investigation

Concept: A true crime mockumentary — witness interviews, live GPS data, and a suspect in a flower suit — built around the Collar Go launch.

Why it works: The product's core features are demonstrated through the narrative rather than listed. The audience watches to find out what happened. The collar is the hero of the plot.

Petlibro

https://www.youtube.com/watch?v=sdmegmIvsV4

Smart Scout Camera

Concept: Framed around the question every multi-dog household eventually asks — who did what, and when? The Smart Scout Camera is presented as the only logical answer.

Why it works: The product solves a real, recognisable problem. The creative made that problem funny before offering the solution.

https://www.youtube.com/watch?v=JnplnCrYfmA

Granary Smart Camera Feeder

Concept: Reliable mealtimes, even when you're not there — demonstrated through the simple premise of feeding two dogs from two postcodes away via an app.

Why it works: The benefit is concrete and immediate. The tone stays entertaining rather than instructional, which keeps the product feeling useful rather than technical.

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